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Our team has experienced current marketing ways first hand by being on both sides of the system. Constant problems in creating and organising campaigns in an efficient and cheap manner is something that has always troubled us. As two teams wanting to solve the problem from different angles came together, we instantly found a common language. Everything is moving towards automatisation, why not marketing? It makes the process faster and cheaper for all parties, so everybody can focus on what adds value, instead of bureaucracy.