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Since 2014, StartingUpGood has been exploring IMPACT INVESTING – an emerging category of investment resources that deliver measurable social and environmental impact alongside financial returns. Our founding premise is that all companies – including startups – should be paying attention to the fast-evolving ecosystem of social impact, impact investment and global corporate citizenship. Not only because it is good for the world, but also because it is fundamentally good for your business. Our mission is to help move this ecosystem forward by building a set of analytic tools that can help founders (and us) better understand how to make your startup more visible to impact investors.