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MostLikely applies cutting edge predictive analytics to predict the future intent and future need of homeowners at every stage of the home ownership lifecyle. Our suite of predictive models allows our clients to focus their marketing efforts on the specific addresses of the homeowners most likely to need their services, and stop wasting money on the least likely ones. Our company got started in 2009, under the name ValueAppeal, by predicting which homes were most likely to win a property tax appeal. ValueAppeal is a powerful online do-it-yourself tool that homeowners use to lower their property taxes. The service is based on a powerful proprietary predictive model designed to identify the properties most likely to win a property tax appeal. In July 2013 ValueAppeal was re-branded as MostLikely to reflect the wider application of our predictive model platform, and our expanded focus beyond the property tax appeal space alone.