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Consumer demand for unique ways to spend scarce leisure time is increasing. Hospitality merchants (particularly restaurants) struggle to attract and retain consumers. Delivery of services is not personalized due to exceedingly high labor costs. Via mobile, L&T curates online marketplace focusing on discovery (vs. search) of the best culinary experiences and unique activities. $2.0 trillion leisure sector with a nice focus on the $160bn fine dining and $227bn activities segments. Proven success with leading merchants including Mandarin Oriental, Intercontinental, Four Seasons, Park Hyatt. Over 1,600 experiences created since company launch. www.limeandtonic.com
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