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adGENIE has developed two complementary dynamic advertising solutions: adGENIE Retargeting and adGENIE Pre-targeting. Both systems deliver precisely targeted adverts to prospective customers based on a range of behavioural, contextual and demographic data. Click rates are up to 10x greater than normal banner ads or Google AdWords. The dynamic nature of the technology ensures that consumers are not exposed to irrelevant ads, ensuring maximum ROI for website owners.