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CAMELEON sets the benchmark for many families, being their go-to source for new clothes and home decor. Not to mention its fashion and trend-setting accessories, which can make all the difference to your wardrobe and home. In 1988, while still a student, Jean-Cédric van der Belen founded CAMELEON. He called on all the experience gleaned from private sales that he organised at private venues on weekends. This novel concept – private sales that were also open to the general public – has quickly proved to be very popular.

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