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Digital Loyalty System develops SwitchSales technology and creating value-added services in acquiring. It transforms retail acquiring and adds new services to the familiar buying experience. Switchsales technology works on existing POS terminals and scales through POS vendors and acquiring banks. It is integrated and supported by the main vendors of POS-terminals: Ingenico, PAX, Verifone, Castles. It was founded in 2012 and is headquartered in Kazan, Russia.

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